A big inspiration for the colour schemes chosen for use in the final adverts were brands across all industries that try to limit the abundance of primary colours in their media, and instead use colours which connote sophistication and uniqueness.
Stationary Scholar
“Productivity resides within the Stationary Scholar”. A stationery brand built with the target user and product niche at the forefront of its design. Brief: Design 3 tube-adverts, considering brand narrative and visual communication.